What is Waze advertising? Waze is an app that users can use for directions and business information. Don’t forget, the competition is likely already using Google Maps, so if possible, use both. However, marketing is all about being where the market is and a big chunk of the market uses Waze. Most businesses use Google My Business, so Google Maps isn’t too much of a stretch. Waze advertising Waze isn’t as widely used as Google Maps but it’s close. Twenty-eight percent of those searches result in a purchase.įind out how to advertise Google Maps and Waze ads today. Three out of four users will visit a store within a day if they’ve searched for it on their phones.Every year, Google searches send users to one and a half billion destinations.Around 84 percent of users perform local searches meaning they’re looking for a product or service near them, they just have to be able to find it.Waze advertising and Google Maps ads give businesses another populated platform to build brand awareness, increase consideration, and boost sales.
People often have a map open when they’re driving whether they use Waze or Google Maps.
Those businesses are profiting off the huge audience looking for places to go and deals to get. What’s the purpose of Waze advertising? Why do businesses advertise with Google maps? Over one billion people use Google maps to find addresses, view areas, and check traffic.
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