Social business intelligence: Assess customer sentimentĭo your customers have a generally positive, negative, or neutral view of your business and its products or services? Has that sentiment changed over time? And if so, when and how? Let’s explore a few ways your team can leverage business intelligence BI. Social business intelligence involves custom analysis and visualizations that address key questions related to your business. Why Your Organization Needs Social Business Intelligence So, you can access the insights you need without having to store information locally. This data can help you find out what people are talking about and how your brand can join the conversation.īecause social BI incorporates such a wide range of information from so many different channels, it generates a ton of data.įortunately, there’s no need to worry about where to store all that data.
Social listening data, which lets you tune in to discussions across social media. These analytics can help you understand how well marketing initiatives and paid campaigns are working. Content analytics, which reflect how various topics and media types perform on social media. These social metrics can help you gauge sentiment and identify upward or downward trends. Engagement metrics, which reveal how people are reacting to a brand’s social media content and presence. Most social BI tools draw on several different types of data, including: However, many social BI tools offer self-serve analytics that you can easily incorporate into your reporting and strategy workflow. Social BI provides in-depth insights into marketing performance and online conversations, helping your team make data-backed decisions.īecause social BI involves high-level computing and modeling, you might assume that this process requires data scientists. Social business intelligence is the process of creating reports and building dashboards gleaned from social that visualize social media analytics. Using this data, you can also acquire social business intelligence (BI)-which is key to making smarter decisions for your organization.Ĭurious how to leverage those insights? Let’s look at how to use social media to gather BI and how social intelligence can benefit your business. Yet the types of data you collect can tell you much more than just how many followers your accounts gained or how quickly your team responded to comments. As a social media marketer, you track social metrics that cover everything from audience growth to community management.
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